Whether you want to promote an event, thank clients, or connect with family and friends, postcards can be the direct marketing solution that gets results. Make an impact with vivid designs and messaging that demand attention.
Perfect for real estate, sales promotions, or promoting free consultations or demos, postcards and self-mailers drive meaningful engagement and customer connections.
Sizes
Postcards come in many different sizes. Smaller options allow for cost-effective mailing while larger ones provide a greater canvas for imagery and messaging. Regardless of your sizing preferences, choosing the right postcard dimensions is an essential step to creating a successful marketing campaign.
The 4″ x 6″ postcard is one of the most popular sizing options. It’s ideal for promoting events, advertising products, or sharing important information in a concise and impactful format. The elongated shape can capture attention and make your message stand out in a crowd.
The jumbo postcard size offers plenty of room for eye-catching promotions and important details. This size is also great for invitations, save-the-date reminders, and other personalized messages.
Materials
Postcards are an effective marketing tool, whether used to announce a sale or special offer, share a QR code to an online promotion, or invite customers to an event. Using vibrant colors and clear fonts to attract attention, along with a strong call to action, can help drive traffic and sales.
Identifying the right printing options helps you produce postcards that meet your business’s design and messaging needs. Choosing the right paper stock helps ensure durability, while a finish like gloss makes images pop and provides extra protection. Consider rounded corners for added visual appeal.
Gather a variety of mark-making printing tools, such as corks, bottle tops, toilet paper rolls, forks, dry pasta shapes, cotton swabs, and sticky-backed foam. Hot-glue several objects together to create multiple printing stamps, or experiment with using each tool on a piece of cardboard to get a feel for how different marks will look. Select a print resolution of 300 DPI to ensure crisp visuals, and use CMYK color mode for accurate printing colors.
Printing Options
Postcards are a versatile marketing tool perfect for promoting grand openings, special discounts, and seasonal events. They’re also a great way to keep in touch with existing customers, send a special offer or coupon, or add a hand written thank you note inside a customer’s order. Postcards come in a variety of designs, paper stocks, finishes and sizes, with many options available for same day pickup.
Our thickest postcard paper stock, 16 pt semi-gloss, is the best choice for mailing and offers a luxurious feel. If you want a less expensive option, 14 pt is an excellent choice. It might not be as sturdy, but it’s still a durable option. We even have a textured linen cardstock for a more refined look and feel. Our onsite production and bindery services make it easy to get the quality and quantity you need. Order today for same-day standard pickup or express pickup, guaranteed to be ready in three hours or less.
Pickup & Delivery
Postcards are one of the most popular marketing tools for small businesses. They are great for announcing grand openings, sales promotions and local outreach. You can also use them to send follow-up reminders, thank customers and share pictures of scenic scenery or weather.
Most postcards feature photos or designs on two sides and an address section on the front. Using eye-catching colors and fonts can help your message stand out, but be careful about choosing too many graphics as it may make the postcard look too busy. Also, the overall size of a postcard should be no more than 4 by 6 inches to qualify for USPS postcard rates.
A variety of online services let you create and print custom postcards from a computer, tablet or smartphone. These services typically offer templates and drag-and-drop interfaces for quick design. They also offer different types of paper and finishing options, including gloss coating and rounded corners. Some even provide delivery and mailing services.
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