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Unleashing the Impact of Commercial Printing in Marketing

In today’s digital-centered world, it can be easy to overlook the enduring power of print. However, savvy business owners know that using well-crafted and eye-catching printed materials can elevate their brand and make a lasting impression on their audience. From stunning business cards to captivating brochures, the right print marketing strategy can help you take your business to the next level. When combined with your digital marketing efforts, print can provide a powerful ecosystem that amplifies your reach and impact. The physical experience of holding a beautifully-crafted brochure or flipping through a magazine creates a sense of trust and authenticity that digital content cannot replicate. Whether you’re looking to increase your visibility and connect with a new audience or are interested in exploring new product applications, PRINTING United Expo 2023 will help you unlock the power of printed marketing. With a wide range of products and services to choose from, the show floor is the perfect place to explore the latest advancements in printing equipment, software, substrates, and more. Plus, the show’s Community Hubs are designed to foster networking and collaboration among industry professionals, offering a dynamic atmosphere to learn from peers and expand your network. In addition to the latest technology, you’ll also find a variety of workshops, training sessions, and seminars that will help you stay up-to-date on the latest trends and developments in the industry. In fact, the show has partnered with the National Printing Academy to offer a range of learning opportunities led by industry experts. These hands-on courses cover topics ranging from advanced print production to color management, and will give you the tools to take your business to the next level. Another exciting development is the increasing convergence of different types of printing. The lines that used to separate different types of printing companies are blurring, with many commercial print shops now offering digital label and flexible package printing services, as well as direct-to-digital garment printing. And, with the cost of digital wide-format and industrial printing equipment dropping significantly, it’s now easier than ever for printers to branch out into completely new markets. This year, the Expo is also partnering with Domtar to highlight the sustainability of paper in the industry. For every attendee who registers online for the Expo, Domtar will plant two trees on land dedicated by local small forest landowners, showing that the industry can be a positive part of the climate change solution. During the Expo, Domtar will also be highlighting other sustainability initiatives at its booth on the show floor. For more details visit

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